Brand Studio
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Build or refresh your brand identity with an AI strategist at your side.

From a guided brief to strategy, visual directions, logo concepts and a downloadable Brand Book — with every AI suggestion clearly marked as a hypothesis for you to validate.

Start a brand project See how it works

Everything a brand foundation needs

Structured, editable deliverables — not a wall of chat text.

Strategy & positioning

Positioning, audience personas, USP, values and messaging pillars — generated from your brief, with assumptions called out.

Three distinct directions

Creative concepts that differ in mood, palette and typographic voice, each with a rationale you can challenge.

Palettes with HEX values

Accessible colour systems with roles and usage notes, ready for your designers and developers.

Typography pairings

Heading and body recommendations with fallbacks and licence sources to confirm.

Logo concepts & mockups

AI visual concepts stored in your private asset library — clearly labelled as concepts, not final logos.

Brand Book PDF

Export the approved version as a polished Brand Book. Approved versions are immutable and reproducible.

How it works

  1. 01

    Brief

    Tell us about the business, audience, competitors and taste. Progress saves automatically.

  2. 02

    Strategy

    Review AI-drafted positioning and messaging. Edit anything or regenerate a single section.

  3. 03

    Concepts

    Compare three directions, approve one, and generate logo concepts, moodboards and mockups.

  4. 04

    Approve & export

    Snapshot a version, approve it, and export the Brand Book. Roll back any time.

Branding or Rebranding?

Branding — start fresh

For new companies, products or sub-brands.

  • Positioning, personas and USP from your brief
  • Messaging pillars, tone of voice and taglines
  • Three visual directions with palettes and type
  • Guidelines and Brand Book export

Rebranding — evolve what exists

For brands that feel dated, inconsistent or off-strategy.

  • Upload current logos, guidelines and screenshots
  • Keep / Change / Remove recommendations
  • Side-by-side current vs proposed comparison
  • Phased transition plan and version history

AI recommendations are hypotheses based on the information you provide — not verified market research. AI logo imagery is concept art: it is not a production vector logo and is not checked for trademark availability.